8 Tips for a/B Testing Landing Pages
A/B testing is a key tool in conversion rate optimization (CRO), where two or more versions (variants) of a page are compared to determine which produces the best result. Its goal is to maximize the benefit, or conversion, from the traffic directed to the landing page. Properly conducted A/B testing provides valuable data about your […]
5 Signs that your company needs an external marketing partner
In many companies, marketing is like an engine that is started up from time to time but rarely serviced properly. It works, but it doesn’t run at full capacity. This leads to a silent loss: money, customers, and growth opportunities disappear unnoticed. If you recognize even one of the following signs, it may be time […]
Marketing Trends 2026 | Technology, Authenticity & Data-Driven Growth
As 2026 begins, marketing is once again in a state of transformation. New technologies, shifting algorithms, and the growing importance of data are forcing companies to rethink what truly creates value for their customers.While tools evolve, one thing remains constant: marketing is still about human connection — only now, it’s smarter, faster, and more targeted […]
How Much Does Marketing Cost? Marketing Costs Explained
Setting a marketing budget is a challenge for every company. Who does the work, what exactly gets done, and how much money should be allocated to third-party services? The question “How much does marketing cost?” is almost impossible to answer without knowing the company, offering, industry, and competitive landscape. Spreadsheets help, but there’s no absolute […]
Content marketing costs and ROI – what does great content actually cost?
The average cost of a content marketing campaign can vary considerably depending on the campaign’s target group, industry, and scope. On average, content marketing carried out by an external operator costs anywhere from €2,000 per month to over €20,000 per month for large companies. However, it is not just the cost that matters, but above […]