The average cost of a content marketing campaign can vary considerably depending on the campaign’s target group, industry, and scope. On average, content marketing carried out by an external operator costs anywhere from €2,000 per month to over €20,000 per month for large companies.
However, it is not just the cost that matters, but above all the potential ROI that good content generates. Content marketing is a long-term investment – not an expense.
Why is content marketing an investment, not an expense?
Every published article, video featuring customer stories, or expert text increases the company’s long-term value. Unlike advertising campaigns, content remains online for years, continually strengthening the brand and supporting sales.
The ROI of content marketing is determined by its long-term potential – content generates traffic, leads, and brand value for months or even years after publication.
Várri – over 10 years of experience in successful content marketing
Várri is a content marketing agency with over 10 years of experience in campaign cost estimation and ROI generation for clients.
Choosing the right agency (or in-house content production) is one of the most important decisions when the goal is measurable results. However, it’s worth noting that the costs of an agency should always be compared to what it would cost to set up a similar department in your own company.
How much do different areas of content marketing cost?
In this article, we delve into market prices and processes for different types of content: blogs, interactive content, infographics, photos, and videos—and how they all affect overall ROI.
Do you want a blog post or results?
Many clients’ first question is: “How much do you charge for a blog post?”
On its own, the price of a blog post may seem high, but the difference between content produced by a freelancer or AI is significant.
A company should not be paying for blog posts – but for results.
High-quality content is strategically planned, search engine optimized, visually supported, and marketed. Cheap text is an expense, but strategic content is an investment.
The importance of blog design
Diamond-quality content without a visually appealing presentation loses up to 50% of its impact. In 2025, readers will expect a visually appealing, easy-to-read, and mobile-friendly blog structure.
Investing in blog design pays for itself quickly.
If one publication generates €2,000 per month, for example, and a better design improves results by 50%, the blog design will have paid for itself in less than a month.
Our average prices for blog design in 2025:
- Basic blog structure: €600–1,000
- Customized visual blog design: €1,500–3,000
- Interactive/animated blog: €3,000–5,000
How much should a blog post cost?
A blog post that produces results costs between €600 and €2,500, depending on its scope and objectives.
Text content alone is no longer enough—a blog needs graphics, infographics, and a search engine optimized structure.
The process of creating a high-quality blog
- Interview and information gathering (Copywriter)
Interviewing clients and experts, background research, and source mapping. Duration: 2–4 hours - Text production (Copywriter)
800–1500-word blog, targeted and search engine optimized content. Price: €400–1200 - Visualization (Graphic designer)
Images, graphics, typography, rhythm, and possible infographics. Price: €300–800 - Search engine optimization (SEO specialist)
Keywords, meta descriptions, title tags, internal linking, and analytics. Price: €150–400 - Promotion (PPC specialist)
Advertising, distribution, and monitoring on social media and in newsletters. Price: €200–600
Total: approx. €1,000–2,500 per blog, but the ROI can be many times higher.
How much do infographics cost?
Infographics are an excellent way to make complex information understandable and visually appealing.
They increase engagement and help content stand out in search results and on social media.
Infographics pricing examples:
| Type | Description | Price (VAT 0%) |
|---|---|---|
| A4 infographics from ready-made data (ready-made elements) | Fast production, light graphic style | €400–1 000 |
| A4 infographic from ready-made data | Customized visual implementation | €800–1 500 |
| A4 infographic from scratch | Information retrieval, conceptualization, and planning | €1 200–3 000 |
How much does video production cost?
Video is the most effective form of content, but also the most labor-intensive.
On average, video production costs between €2,000 and €4,000 per finished minute.
The price is affected by:
- Actors, voice actors, filming locations
- Motion graphics and animations
- Drone footage
- Editing rounds and multilingualism
Money-saving tip:
It’s a good idea to produce several clips from a single video for different purposes – social media, advertisements, and websites. This can reduce the actual cost of a single video to a fraction of the original price.
How is the ROI of content marketing calculated?
ROI = (Revenue – Costs) / Costs × 100
Example:
A company invests €2,000 per month in content marketing and gains 10 new customers with an average sale value of €500 → €5,000.
ROI = (€5,000 – €2,000) / €2,000 × 100 = 150 %
In long-term content production, ROI can grow month by month as organic visibility increases.
What kind of content should you produce?
- Blogs and articles: the cornerstone of traffic and search engine visibility
- Infographics: visualizing information
- Videos: increasing brand awareness and engagement
- Customer stories and case studies: supporting sales
- Newsletters and social media content: for maintaining regular audience relations
Frequently asked questions
How much money should you spend on content marketing?
Typically 5–15% of turnover, but up to 20% during the growth and launch phase.
How quickly does content marketing produce results?
The first results will be visible in 3–6 months. Organic growth and ROI will accumulate over time.
Can content marketing be too cheap?
Yes – overly cheap content often fails to deliver results because it lacks strategy, quality, and distribution.
Summary
Content marketing is not an expense – it is an investment in the growth of your business.
High-quality content supports sales, promotes your brand, and brings long-term results.
When marketing is based on a plan, goals, and continuous optimization, every cent invested contributes to the success of your business.
