Várri was founded in late 2016 when its founders, working in the software industry, felt a greater passion for implementing effective digital marketing rather than selling marketing tools. It was time to trust their own abilities and test the viability of their vision.
Years have passed, and insightful campaigns, catchy slogans, and engaging case studies still excite us time and again, whether they are our own creations or those of others. Long-standing client relationships are a testament to mutual trust and professionalism, and the company’s growth indicates that the original vision was correct.
Várri focuses on understanding our clients’ marketing and communication needs before they even have to ask. This insight comes only from staying close to our clients and operating as part of their organization.
Our most common service model is a continuous partnership agreement, where we meet with the client once a month to review upcoming marketing needs based on the monthly plan and annual schedule. During these meetings, we propose actions within the agreed budget. If the client’s budget is tight and no activities are carried out (or they are done in-house), no invoice is sent for that month.
Of course, project-based work is also part of our offering — typically for one-time needs such as graphic design, brand identity creation, press releases, or customer magazines.
Várri specializes in serving B2B companies in technical industries that require substantial and high-quality content. If your product or service requires in-depth customer understanding and your average deal size or customer lifetime value is medium or high, you are exactly our kind of client.
In these cases, the need for quality, high-converting content is strong — and clients usually invest in SEO, customer education, and long-term relationship building.
If you’re a cosmetics brand looking for TikTok marketing — we know excellent agencies for that. But when it comes to content creation for expert-driven technical industries, we’re the perfect fit.
Every client and case is unique — which means the methods we use to reach your goals vary. Our core strength lies in creating expert-level content, but we also execute paid media campaigns and manage social media when needed. In most cases, success requires combining multiple tactics — all grounded in high-quality, audience-driven content.
Várri helps you create a comprehensive marketing strategy that guides all marketing efforts and ensures consistency.
We define your company’s long-term direction and goals for marketing communications. This strategic work forms the foundation for all future marketing decisions and actions.
Our strategic process includes:
Situation analysis
Goal setting
Target audience definition
Value proposition
Strategy selection
Action plan
Measurement and monitoring
Building or refreshing a brand — including naming, visual identity, and communication design.
Planning, executing, and managing advertising campaigns across digital, print, radio, and TV channels.
Planning and managing campaigns and content across social platforms.
Creating or updating websites to meet modern standards and business needs.
Optimizing websites to improve rankings in search results for relevant keywords.
Running paid search campaigns (e.g., Google Ads) to ensure visibility in relevant searches.
Creating valuable content — such as blogs, articles, and videos — to attract and engage customers.
Designing and sending targeted email campaigns to customers and prospects.
Technologies: HubSpot, ActiveCampaign, Mailchimp, Postiviidakko
Planning and producing videos for ads, training, and brand storytelling.
Tracking and analyzing campaign and strategy performance to drive continuous improvement.
Planning participation and materials for events, including stand design and marketing collateral.
Analyzing and understanding target audiences to better tailor marketing strategies.
Managing media relations, writing press releases, and executing media outreach.
Measuring marketing performance is crucial to evaluate the effectiveness of communication efforts and make data-driven improvements. Várri always tracks results closely — both for continuous development and to transparently justify our work to clients.
Traffic and Clicks: We track visits, pageviews, and ad link clicks using tools such as Google Analytics.
SEO: We monitor keyword rankings and organic traffic to target the most relevant search terms.
Conversions: We measure how many visitors complete desired actions such as purchases, downloads, sign-ups, or subscriptions.
Sales Growth: The direct link between marketing actions and revenue growth.
ROI (Return on Investment): How much revenue marketing generates compared to investment.
Brand Awareness & Engagement: Social media followers, mentions, and engagement levels.
Social Media Metrics: Likes, shares, comments, and follower growth.
Email Marketing: Open rates, click-through rates, and subscriptions. We also conduct A/B testing to maximize campaign performance.
It’s essential to choose metrics relevant to your goals. Comprehensive measurement helps identify strengths and weaknesses, enabling better decisions and more efficient use of your marketing budget.
All content and graphic elements that leave Várri’s desk are produced by your dedicated, skilled contact person — someone who truly understands your business. We don’t outsource content creation to third parties, and the person you meet in meetings is the same one who executes your marketing.
When special expertise is needed (for example, video or audio production), we collaborate with trusted partners whose quality we fully stand behind.
Our content creators specialize in expert-level writing, SEO-optimized content, and media communications — in both Finnish and English.
The time your company needs to invest depends on your goals, resources, and the role of the marketing agency.
Regular communication is key. Keep us informed about changes, plans, or campaigns so we can stay aligned.
We bring expertise — you bring insight. Your knowledge of your industry and audience complements our marketing skills.
Major decisions come from you. We recommend and justify actions, but approvals and budget allocations are always made collaboratively.
Stay involved in performance reviews. Regular review ensures alignment with your goals and enables quick adjustments when needed.
In the onboarding phase, allocate around half a day for meetings. After that, reserve roughly 2 hours per month for interviews and reviews.
We hold monthly marketing meetings, typically lasting 1–2 hours, following a consistent structure (analytics, results, goals, upcoming month and quarter).
Our pricing models vary depending on the service type, frequency, and scope. Around 90% of our services are billed based on hourly estimates — meaning clients know the cost of each task upfront, with no surprises. Small overages are never billed, and in larger unforeseen cases, we always discuss adjustments in advance.
About 10% of work is billed strictly hourly — even then, every hour is documented and justified, and clients receive a detailed work log.
Most of our work is recurring and billed monthly. However, clients can pause the collaboration at any time — no invoice is sent for inactive months.
One-time projects, of course, are billed once.
At Várri, we have no interest in locking clients into long-term contracts — we let our results speak for themselves.
In some cases, yes. We can agree on performance-based billing, where we are compensated only after achieving specific results (e.g., sales volume or conversion rate goals). This model is always evaluated individually based on the client’s business and offering.
We don’t lock our clients into long-term, fixed-price contracts that are impossible to terminate. Instead, we justify our work each month through meetings backed by analytics and measurable results. Thanks to our flexible agreement model, we work much closer to our clients than typical outsourced agencies whose primary goal is often to maximize billing.
Partnering with us means seamless collaboration, transparent communication, and a shared commitment to your project’s success. We understand that every company is unique, which is why our approach is always tailored precisely to your needs.
