How much does marketing cost for a company? And what can you actually get with each monthly budget?
Marketing and sales go hand in hand, so marketing budgets alone do not tell the whole story. How salespeople participate in marketing has a direct impact on results and what can realistically be achieved with each investment. This guide will explain what you can get at different monthly budget levels, how involved your sales team […]
How to Get Your Expert to Write: Expert Communication in Practice
Expert communication is a central pillar of your company’s credibility, sales, and employer image. Yet, many organizations ponder how to get their own experts to participate in producing content for the company blog, for example. There are, of course, many challenges; writing can feel laborious and time-consuming if one isn’t used to it. Experts have […]
Content marketing in the era of the “dead internet”: How to stand out from the AI slop
1 Problem diagnosis: Identify the threat The digital landscape is constantly changing, but in recent years the change has been dramatic. Artificial intelligence threatens to drown out quality content and erode consumer trust, and distinguishing bot traffic from real traffic poses a challenge for both marketers and consumers. What is AI Slop? AI Slop refers […]
LinkedIn visibility without an advertising budget
How to stand out and build trust LinkedIn is no longer just a channel for job seekers and recruiters. It is a full-fledged platform for corporate communications, expert branding, and sales support. But what if you don’t have an advertising budget? How can a company still gain visibility on LinkedIn without an advertising budget and […]
LinkedIn advertising: Who is it for, and where should you start?
LinkedIn has become one of the most effective platforms for B2B marketing. Its greatest strength is its ability to accurately reach decision-makers and experts, whether for lead generation, recruitment, or increasing brand visibility.
8 Tips for a/B Testing Landing Pages
A/B testing is a key tool in conversion rate optimization (CRO), where two or more versions (variants) of a page are compared to determine which produces the best result. Its goal is to maximize the benefit, or conversion, from the traffic directed to the landing page. Properly conducted A/B testing provides valuable data about your […]
5 Signs that your company needs an external marketing partner
In many companies, marketing is like an engine that is started up from time to time but rarely serviced properly. It works, but it doesn’t run at full capacity. This leads to a silent loss: money, customers, and growth opportunities disappear unnoticed. If you recognize even one of the following signs, it may be time […]
Marketing Trends 2026 | Technology, Authenticity & Data-Driven Growth
As 2026 begins, marketing is once again in a state of transformation. New technologies, shifting algorithms, and the growing importance of data are forcing companies to rethink what truly creates value for their customers.While tools evolve, one thing remains constant: marketing is still about human connection — only now, it’s smarter, faster, and more targeted […]
Here’s how we implement your search engine optimization
Search engine optimization is no longer just about getting to the top of Google. Today, it is a continuous process of building real digital visibility and trust for a company. People search for answers everywhere – on search engines, social media, AI summaries, and increasingly also through voice-controlled searches. That’s why search engine optimization isn’t […]
How Much Does Marketing Cost? Marketing Costs Explained
Setting a marketing budget is a challenge for every company. Who does the work, what exactly gets done, and how much money should be allocated to third-party services? The question “How much does marketing cost?” is almost impossible to answer without knowing the company, offering, industry, and competitive landscape. Spreadsheets help, but there’s no absolute […]