Kun ikoniset brändit, kuten Sako, Beretta, Tikka, Chapuis Armes, Franchi, Steiner, Burris, Norma, Aimpoint, Zamberlan, Stoeger, Rottweil, Geco, Hausken ja RWS, yhdistävät voimansa, odotukset sisällön laadulle ovat korkealla. Jokaisella näistä nimistä on oma vahva identiteettinsä, vuosikymmenten historia ja uskollinen käyttäjäkuntansa – mutta niiden tarinat piti kertoa uudelleen, tällä kertaa suomeksi, suomalaiselle metsästäjälle ja urheiluampujalle.
The project was launched out of a need to update the Finnish-language online content of the brands to reflect today’s tone of voice standards and consumer behavior. Our task was clear: to create localized content for each product while carefully preserving the brands’ unique style and international consistency.
We implemented the work on top of the website platform designed and built by Karhu Helsinki – acting as the “icing on the cake.” Karhu’s high-quality, brand-consistent design provided the perfect platform for us to bring our own expertise to: mastery of content nuances and a deep understanding of the hunting industry.
Every word, sentence, and paragraph was written with care. The language of hunting and shooting is a world of its own, combining precision, emotion, and tradition. Years of experience in the field enabled us to write content that not only informs but also appeals, inspires confidence, and sounds genuinely Finnish.
This was not a mechanical translation job – it was a tonal and cultural adaptation. We sought to preserve the international identity of the brands, but add local warmth and authenticity that would resonate with Finnish hunters and enthusiasts.
Text alone is not enough if it is not supported by visuals. That is why we also created a large number of illustrations and visual elements alongside the project, utilizing the brands’ existing materials and production resources. The illustrations were designed to complement the content—not just to decorate it.
Tavoitteena oli luoda yhtenäinen kokonaisuus, jossa jokainen tuotekategoria, brändi ja tarina hengittää samaa visuaalista rytmiä, mutta säilyttää oman tunnistettavuutensa.
Above all, the project was a demonstration of trust and successful cooperation. The work required strong overall management, an understanding of the details, and the ability to navigate multiple international brand guidelines simultaneously.
The result was a website that is consistent, accessible, and credible—but above all, local.
Uudet suomenkieliset sivut eivät ainoastaan esittele tuotteita – ne kertovat tarinoita, rakentavat mielikuvia ja vahvistavat brändien asemaa suomalaisessa markkinassa.
Sisällöt tukevat myyntiä, tarjoavat tietoa ja rakentavat yhteyttä käyttäjään tavalla, joka tuntuu aidolta ja rehelliseltä.
The result is a collection that combines the international world of brands with Finnish hunting culture, with high quality, understanding, and attention to detail.
You can view the contents at: https://www.sakosuomi.fi
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