- Your End-To-End
- Content Partner
At the very start of the creation process, our content creators take the time to learn anything and everything about your brand. Through monthly content meetings we develop a deep understanding of your key audiences, your market, your key customer segments, your mission and values, as well as the more detailed characteristics such as style, tone of voice and color palettes.
Armed with this information, our content creators know exactly how to position your content so that it isn’t only accurate and thought-provoking, but also has the look and feel of coming directly from you.
Creating quality content that resonates with your audience is time consuming. Especially for one who doesn’t do it five days a week. Creating an effective, well thought after content piece of 500 words may take up to 3 full working days from non professional. Additional hours may be used to check the language and typo checks.
When ordering content from an agency, you will get a detailed offer and a price for each content piece you are looking after. It might be more tha you pay for employee for same amount of hours but professional delivers ready, SEO-optimized content ready to use in just days (if not hours).
One of the main pros of outsourcing content is the ability to publish more. This is significant if you’re an SMB and don’t have the means to hire an in-house team of writers and editors. All of your marketing efforts may be handled by yourself or a few internal employees. Writing, editing, and publishing content could easily slip off your radar when you’re tackling every task in your marketing plan.
But for the absolute best SEO results, you should be posting up to 16 post per month, or four a week! Content creation outsourcing takes this task off your plate without sacrificing SEO. You don’t have to think about writing blog posts every week, but your business still benefits from the website hits that come with a steady stream of quality content.
Whatever your industry, there are a lot of different topics you can use to create engaging blog posts that capture your audience’s attention. But you might not know everything about every potential topic.
For example, if you run a landscaping business, you might have high-level knowledge about how to fix damage caused by heavy tree limbs. However, you could outsource this article to a copywriter who might have acquired contruction knowledge from other customer about the process to fix your house and how much it will cost.
Our copywriters have a lot of specialized knowledge, and if they don’t, they know how to research the topic and find people to interview. Outsourced writers are also highly familiar with SEO practices and write articles that speak to your target audience but also to search engines while helping you meet your marketing goals.
When you hire a full-time writer, they have the advantage of knowing the ins and outs of your business. A full-time content writer would be part of your marketing team. They would know your clients and have a good idea about topics that appeal to them.
Outsourcing a copywriter means you have to take the time to get to know them and help them become acquainted with your business. If you haven’t worked with them before, you need to be explicit in your instructions to ensure the final content meets your goals and needs.
Another drawback to using outsourced copywriters over an in-house writer is that outsourced copywriters have multiple clients. It’s hard to guarantee exclusivity, especially if you aren’t paying for a full-time employee.
A good outsourced copywriter will offer the same level of service and professionalism to every client, so there may be times when you can’t reach them. You might have to wait for a new blog post while they work with other imminent deadlines.
However, if you are willing to pay more, your copywriter prioritize your work over other clients. Make sure you’re realistic with your deadlines, however. It takes time to write engaging articles, so don’t expect a content writer to turn something around immediately.
Meanwhile, a content agency ensures consistent content production, meeting deadlines, and your content marketing goals.
”Our industry is complex and almost impossible to understand from outside”. Most common argument we’ve heard from companies.
Our copywriters already have specific knowledge on lots of topics. And we do our homework. Professional copywriters are masters at researching info on topics they don’t have specific knowledge of.
In-house copywriters almost always have better knowledge from the start, but then again, it can turn against the companys interest when you want to teach someone something new. Someone from outside can find the right way to educate your customers on expert topics.
After writing NDAs, We meet monthly with our customers to develop an intimate understanding of important brand elements like your mission and values, as well as the more detailed characteristics such as style, tone of voice and color palettes. We discuss the content gaps and follow marketing calendar, including every trade fair, event, marketing campaign etc. with our content suggestions.
These meetings serve another purpose. We get to know our customers a little better in every meeting and after a while we almost already know how the next month is going to be like. It’s almost as having in-house copywriter.
Armed with this information every month, our copywriters know exactly how to position your content so that it isn’t only accurate and thought-provoking, but also has the look and feel of coming directly from you.
After the monthly meeting, we present our content suggestion for the month. It might include blog posts, customer testimonials, whitepapers, press releases, reviewing and updating old content etc.
After the content suggestion our customers pick and choose what content pieces to produce this month. Fixed pricing for each content piece is clearly shown to avoid (in many cases) costly surprizes.
After choosing the content pieces for the month, the real work begins and our copywriters take the wheel. We try to save our customers time, not to overcrowd their calendars. That’s why we conduct interviews for the content pieces on times that are suitable for our customers (or for testimonials, their customers). After interviewing, the first draft of the content is usually ready within days for the customer to fact-check. After fact-checking and final changes to content, we are ready to publish!
Then our designers take your written content and enrichen it with imagery and graphics (always according to your brand guidelines) to really bring your content to life and turn it into something people will actually enjoy consuming.
Depending on customers wishes, we publish the content pieces on their website (or any other media) or they do it themselves.
Finally it is the time for invoicing.
Our mission is to create professional, fact-checked, SEO friendly, quality content, not to act as marketing consultants. That’s why We don’t send an invoice for meetings, We only send an invoice on ready content pieces.
Monthly meetings 👉 Monthly new content suggestion 👉 Content creation
BLOG POST/TECHNICAL ARTICLE
400-600 words
Ready from acceptance: 3 working days
Time spent:
– Interview 1h
– Initial content creation 3h
– Graphics for the content 2h
– Spell check 0.5h
– Fact-checking & fixing a draft 1h
Total: 7.5h
Price: 490€
CUSTOMER TESTIMONIAL
300 – 500 words
Ready from acceptance: 4 working days
Time spent:
– Interview 1h
– Initial content creation 4h
– Spell check 0.5h
– Review and acceptance from interviewed person 2h
– Fact-checking & fixing a draft 2h
Total: 9.5h
Price: 620€
REVIEWING AND UPDATING OLD POST
~500 words, 200 new words
Ready from acceptance: 2 working days
Time spent:
– Reading and mindmapping 1h
– New content creation 2h
– Fact-checking & fixing 1h
Total: 4h
Price: 260€